Search Engines are a key driver of targeted traffic online, but at the same time also one of the most difficult drivers to enhance in your internet marketing. RSS is a tool that will help you do just this.
Here are 23 quick tips that will help you get the most from RSS for your SEO activities.
(a) SEO TIPS FROM AMANDA WATLINGTON
WebProNews recently published [http://snipurl.com/1bj4u] a short summary from Amanda Watlington's [http://www.searchingforprofit.com/] tips for SEO optimization of your RSS feeds:
"1. Subscribe to your own feed and claim it on blog engine Technorati
2. Focus your feed with a keyword theme
3. Use keywords in the title tag; keep it under 100 characters
4. Most feed readers display feeds alphabetically, title accordingly
5. Write description tags as if for a directory; keep them under 500 characters
6. Use full paths on links and unique URLs for each item
7. Provide email updates for the non-techies
8. Offer an HTML version of your feed
9. For branding, add logo and images to your feed"
(b) RSS SEO TIPS FROM STEPHAN SPENCER
Now, let's add some tips from Stephan Spencer [http://snipurl.com/1bj55] and continue with the numbering:
"10. Full text, not summaries
11. 20 or MORE items (not just 10)
12. Multiple feeds (by category, latest comments, comments by post)
13. Keyword-rich item [title]
14. Your brand name in the item [title]
15. Your most important keyword in the site [title] container
16. Compelling site [description]
17. Don't put tracking codes into the URLs (e.g. &source=rss)
18. An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines"
(c) RSS SEO TIPS FROM MARKETING STUDIES.NET
And to round this off, a summary of my own tips from MarketingStudies.net [http://snipurl.com/1bj5a] for using RSS to drive traffic to your site:
19. Get your RSS content (proactively) syndicated on other relevant websites [just the headlines and summaries of course]
20. Submit your RSS feeds to all the RSS search engines and directories
21. Use RSS to add relevant third-party content [again, just headlines and summaries] to your website to gain additional SE weight for your keywords
22. Use RSS to deliver all of your frequently updated content, not just for your latest blog posts
23. Whenever the content in your feed changes, ping the most important search engines and directories [yes, you don't need a blog for this]
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